Advanced Marketing, Keyword Technology and Web
Design
Uppgroup Inc. realized years ago that rather than getting clients and then
positioning sites, it was much simpler to take an industry, get very familiar
with the industry, design and position top ranking sites, then ask clients to
take positions on these sites. The clients had a huge advantage, first off, they
immediately became part of a network of sites. Secondly, they simply paid fee’s
to stay on the network, they did not have to pay to be positioned. A huge
difference.
Getting positioned nowadays is a very complex procedure requiring skill set’s
far beyond the budget of almost all but the largest of firms. Most website
owners couldn’t afford the investment in infrastructure to make this happen.
Uppgroup Inc. realized that by spreading the investment load to multiple clients
in an industry, utilizing the network of multiple industries, they could
leverage the assets they managed and in a word, dominate, specific highly
targeted markets.
As one of the oldest positioning firms with 10+ year clients, they have
witnessed many changes in the online market. They have successfully weathered
the storms, stayed the course, and fine tuned the skills required. By
identifying early on that the success online was not from a particular site, but
rather a network of sites in an industry, they have been able to build online
networks in specific highly targeted industries that range in size from 10 –50
sites, to industries with hundreds of sites and many, many clients partnering
and taking positions on those sites.
As we say today, if we go into an industry, if your not with us, we are your
competition, we know how to get to the top, and we know how to stay there.
Web Design is the construction of the website, the graphics,
the navigation, the text copy. How the images appear, how the pages layout on
screen. What navigation buttons appear on each page, what headings, sub headings
and font sizes are used. Colors, images, etc.
In most cases, web designers are graphic artists and in many cases, good
copywriters. In today’s marketplace you need highly skilled web designers, as
getting a visitor to a site is a huge task, you want a great site for them to
land on.
Keyword Technology is the aspects of the site, both on site,
and off, that determine how search engines receive the information from the
site, how they view that information, and how that site is going to appear in
their ranking system. Each search engine is different, Keyword Technology takes
into account the differences and applies the knowledge required to the
respective site, or sites.
It used to be that web design and positioning firms would get a client who
wanted a website and then proceed to build and design that site. Then move
forward and position that website for the client in the respective industry.
Over a period of time hopefully that client’s site moved into favorable search
results positions online and they received traffic.
Over the years the web design firm would get more clients and add more sites and
so forth, however this method has proven over and over that a firm that operates
in this fashion does not get the power required to compete anymore as they don’t
specialize in an industry. Furthermore, most web design firms have left the
keyword technology arena alone, basically as they couldn’t handle both ends, web
design and keyword technology, or positioning.
We all know now, after the last few years, with Yahoo, Google, MSN and others
approaching and surpassing the 5 Billion pages indexed mark, that web design
without keyword technology is completely useless. A nice well designed website
that is positioned three million pages deep will never be seen by anyone.
Whereas, even a poorly designed site, that is highly ranked on the first page of
a well searched term will get visitors, and ultimately end in sales calls for
whoever has the phone #.
